Sample report. Names, companies, answers and scores are fictional and provided to demonstrate the platform.

Romashka Technologies

Sales manager (B2B)

RaketaAI

Interview report

Artem Dorokhov

Interview completed: 20/07/2026

Above the threshold

5.8

Overall score out of 10

5.5

Pass score

4/5

Skipped: 1

24 min

Interview duration

About the position

Sales of a logistics service. Average deal value: 400,000 rubles; sales cycle: at least one and a half months.

Summary

The candidate communicates well and confidently handles objections, using phrases he actually uses at work. However, he gives general answers where numbers are needed: no stage conversion rates, average deal value or sales cycle. One question was skipped. Tab switches were recorded during the CRM question. A follow-up interview with the department head is recommended to assess his ability to work with numbers.

Answers

Question 1

Describe the stages of your sales funnel.

6.5

Candidate's answer

It is fairly standard: a lead comes in, we qualify it, then give a presentation, send a proposal, negotiate and sign a contract. For large clients there may also be a pilot. It is important not to waste time during qualification, so I ask about budget and timing right away.

Why this score

The stages are correct and early qualification is a sound idea. But there are no figures: conversion between stages, average duration or funnel volume. These are essential for B2B sales.

Question 2

A client says: 'Too expensive.' What do you do?

7.5

Candidate's answer

First, I do not argue or offer an immediate discount. I ask what they are comparing the price with: another supplier or their expectations. Often it turns out they are comparing it with a solution that covers only half their needs. Then I discuss the cost of downtime: how much they lose each month because requests are processed manually. That changes how the price sounds.

Why this score

Strong answer: the candidate does not reflexively discount, clarifies the comparison and focuses on the client's financial impact. The wording sounds practical rather than memorised.

Question 3

How do you manage deals in a CRM, and which fields are essential?

3.5

Candidate's answer

I use it, of course. I set tasks so I do not forget to call back. Required fields... contact, amount and stage. Beyond that, I fill in whatever the company has configured.

Why this score

A superficial answer: no understanding of why fields are needed or how they support forecasting. Neither the next step nor the reason for losing a deal was mentioned; without these, the funnel cannot be analysed.

Question 4

What was your target, and how did you perform against it in the last three quarters?

Skipped

Why this score

The candidate skipped the question

Question 5

What do you do if a client goes silent after receiving a proposal?

6.7

Candidate's answer

I write after a couple of days, then call. If they are silent, I send a case study from a similar company, which sometimes restarts the conversation. After two weeks, I set a task for a month later and come back to it.

Why this score

There is a sequence of actions and sensible intervals. What is missing is an attempt to find the real reason for the silence, for example through a contact at another level.

How to read the score. Every answer is scored from 0 to 10: 0-4 - the answer does not cover the topic, 5-6 - basic level, 7-10 - a confident answer with examples. The overall score is the average across questions. The hiring decision is made by a human.

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